App Annie, an app market data and analytics company, released a statistical report recently for the apps downloads and consumer spending on apps across both iOS and Android platforms. Here are the top iOS and Android apps and games by downloads and in-app purchases in 2018, as reported by App Annie.
According to App Annie, the number of apps and games downloaded on both iOS and Android platforms rose to 113 billion, increasing by 10% since 2017, while the consumer spending on apps was up 20%, reaching $76 billion in 2018.
However, App Annie collected apps download numbers and in-app purchases conducted on official app stores on iOS and Android, namely, App Store and Google Play Store, respectively. Thus, third-party stores such as 360 Mobile Assistant, Huawei App Market, Xiaomi App Store, Aptoide, and many more have not been included in the study.
If those stores were to be added to the survey, then the total consumer spending would have reached $122 billion, App Annie reported. In 2019, the experts will also gather data from third-party app stores, but not from Aptoide or other similar ones.
Top iOS and Android Apps and Games by Downloads And In-App Purchases In 2018
Top iOS and Android Apps by Downloads in 2018
- Facebook Messenger
- WhatsApp Messenger
- Tik Tok
Also noteworthy are UC Browser, which came on the 6th position in this top, and SHAREit which was next, on the 7th place.
Top iOS and Android Games by Downloads in 2018
- Helix Jump
- Subway Surfers
- PUBG Mobile
- Free Fire
- Love Balls
While PUBG Mobile made in top 3 iOS and Android games by downloads, Fortnite didn’t make it in the top 10.
Top iOS and Android Apps by Consumer Spending In 2018
- Tencent Video
- Pandora Music
Top iOS and Android Games by Consumer Spending in 2018
- Fate/Grand Order
- Honour Of Kings
- Monster Strike
- Candy Crush Saga
- Lineage M
Among the top iOS and Android games by consumer spending in 2018, we also find Pokemon Go on the seventh position, as well as Clash of Clans and Clash Royale on the 9th and 10th place, respectively.
Sonia Theo has a long experience in writing, and now she is our associate journalist covering tech, gaming and mobile news. She has a BA in English and German and a BA in Arts and Design. Sonia likes writing about the latest updates in current and future games, guides and reviews. Her favorite past times is gaming, crafting and cooking. Sonia is always ready to help players with tips when they’re in a tough boss fight.