Google Is Working On A New Social Network Called Shoelace

In the era internet age, a big part of our time is spent online and social media has become part of our everyday life. With platforms like Facebook, Twitter, Instagram, or Snapchat, people stay connected at all times. Social media can be used to share moments of your life with your friends and family, stay in touch with old acquaintances, follow your favorite celebrities and keep up with world news, all in one place. Therefore, it is understandable that we, as a generation, choose to spend most of our time online.

The rise of new networks may make you think that we reached the peak of social media. However, Google believes that something is missing from other social networks, so they decided to create a new one, after shutting down Google+ a few months ago.

The brand-new social network is named Shoelace and Google claims it will “supercharge your social life”. Most social networks are used to connect people from all around the globe, but Shoelace presents us with a bright new idea: connecting people from the same region.

Google Is Working On A New Social Network Called Shoelace

Currently, Shoelace is only available to a handful of testers in New York City. For now, people can only gain access to the app via an invite code, but soon Shoelace will become available for iOS and Android users worldwide.

Android Police posted a report about Google’s attempt at launching the social network. According to that report, Shoelace is similar to Schemer, another Google app launched in 2011.

Right now, Facebook rules the social media market. However, with the right marketing and providing a good platform, Google might be able to surpass its success. Of course, there is the possibility that Shoelace will be a grand failure. It is a matter of time before we find out the outcome.

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