WhatsApp offers so many premium features that companies from all over the world have created special WhatsApp accounts where they can interact with their customers and let them know about upcoming campaigns. Seeing this, the developers of the chatting app decided to create a special version of WhatsApp called WhatsApp Business. This special version of the chatting app is designed to enable both small and large businesses to promote their products and communicate with their customers in order to receive feedback.
What’s great about WhatsApp Business is the fact that it benefits from the same treatment as the original chatting app does. What we mean by this is that WhatsApp Business is updated on a regular basis with new features and software tweaks. In fact, a brand-new update has arrived today.
WhatsApp Business 2.19.37 Beta
The latest update for WhatsApp Business sports the 2.19.37 version number and since it was released today, it can only be installed by beta users right now. However, the update is eventually going to be rolled out via OTA (over the air) channels to everyone during the upcoming days. Nonetheless, let’s check out the patch notes for the update so that we can see all the features that it introduces.
New Communication Features
- Filter chat lists. Quickly find chats based on labels or whether they are read or unread.
- New features on WhatsApp Web. You can now view label indicators and filter by labels using the chat list filtering icon when using WhatsApp Web. Filtering by unread messages, groups, and broadcast lists isn’t supported on WhatsApp Web.
- Share short links (wa.me/your_number). Create and share short links that make it easy for customers to start a chat with you.
As we can see in the patch notes, this is a major update for WhatsApp Business. Therefore, we are advising all WhatsApp Business users who are enrolled in the beta program to download and install the update as soon as possible.
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